In 1992, Reebok squandered its budget hyping the Olympic showdown of "world's greatest athletes" Dan & Dave, which ended in disaster with both athletes performing horribly. This brilliantly foreshadowed HBO squandering ITS
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave – Chicago Tribune
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
Olympic Decathlon Champion Bryan Clay Falters at Trials - The New York Times
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
Reebok - Dan and Dave part 4 (1992) - 0:15 (USA) Adland®
Vintage Reebok “ Who Is The World's Greatest Athlete?” Dan Or Dave Poster HTF | eBay
Vintage Reebok Dan vs Dave
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
TBT: Dan and Dave and Reebok and the biggest debacle in Olympic advertising history | FOX Sports
/arc-anglerfish-arc2-prod-dmn.s3.amazonaws.com/public/N7DXVFTPJSEHMJGFF2VJ5VHMLA.jpg "I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson")
I dislike sports, but I couldn't quit listening to ESPN's podcast about Dan O'Brien and Dave Johnson
109 Decathlete Dave Johnson Photos and Premium High Res Pictures - Getty Images
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
Olympics: Reebok's $30m Dan and Dave advertising campaign flop
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave | Sports | santafenewmexican.com
The Legend of Reebok's 'Dan and Dave' ad campaign, as told by Dan and Dave - The Washington Post
Olympics: Reebok's $30m Dan and Dave advertising campaign flop | news.com.au — Australia's leading news site
Dan vs Dave - YouTube
THE MEDIA BUSINESS; Reebok Ends 'Dan and Dave' Olympic Ads - The New York Times
The Trials of Dan and Dave - 99% Invisible
