![Complex Sneakers on Twitter: "On April 18, 2003, Jay-Z and Reebok launched the S. Carter Collection. Here's how it changed the sneaker industry forever: https://t.co/Yz0D1J9h8f https://t.co/ZDBdRwjaIZ" / Twitter Complex Sneakers on Twitter: "On April 18, 2003, Jay-Z and Reebok launched the S. Carter Collection. Here's how it changed the sneaker industry forever: https://t.co/Yz0D1J9h8f https://t.co/ZDBdRwjaIZ" / Twitter](https://pbs.twimg.com/media/EV5Y5X4XYAUbeDa.jpg)
Complex Sneakers on Twitter: "On April 18, 2003, Jay-Z and Reebok launched the S. Carter Collection. Here's how it changed the sneaker industry forever: https://t.co/Yz0D1J9h8f https://t.co/ZDBdRwjaIZ" / Twitter
![US rapper Jay-zee during a photocall to promote his new' S Carter' Reebok trainer, Stansted airport Stock Photo - Alamy US rapper Jay-zee during a photocall to promote his new' S Carter' Reebok trainer, Stansted airport Stock Photo - Alamy](https://c8.alamy.com/comp/G65GHJ/us-rapper-jay-zee-during-a-photocall-to-promote-his-new-s-carter-reebok-G65GHJ.jpg)
US rapper Jay-zee during a photocall to promote his new' S Carter' Reebok trainer, Stansted airport Stock Photo - Alamy
![US rapper Jay-Z during a photocall at Stansted Airport, to launch a new range of customised Reebok trainers, the S.Carter Collection Stock Photo - Alamy US rapper Jay-Z during a photocall at Stansted Airport, to launch a new range of customised Reebok trainers, the S.Carter Collection Stock Photo - Alamy](https://c8.alamy.com/comp/G65GXF/us-rapper-jay-z-during-a-photocall-at-stansted-airport-to-launch-a-G65GXF.jpg)