Olympics-USOC and Nike extend partnership through 2020 | Fortune
Nike to Continue USOC Sponsorship Through 2020 | Sports Destination Management
The Nike Adidas Puma Olympic Battle Will Have to Wait | Barron's
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
British Olympic hopefuls hit by Nike sponsorship cuts
Nike, Coca-Cola Are the Brands Most Associated With the Olympics
How Nike Brilliantly Ruined Olympic Marketing Forever
Report: Nike sign US Olympics deal for LA 2028 - SportsPro
Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
Nike takes marketing gold with neon-yellow shoes
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
Ambush Marketing: How Nike Made Olympic History | by Chelsea Rose | Medium
:format(jpeg)/cloudfront-us-east-1.images.arcpublishing.com/tgam/3BXVW6EBJNBWTIDU7BYFL734W4.JPG "Nike suspends Hockey Canada sponsorship over handling of sexual assault allegations - The Globe and Mail")
Nike suspends Hockey Canada sponsorship over handling of sexual assault allegations - The Globe and Mail
Nike avoids Olympic sponsorship restrictions
Nike's Shifts in Track and Field Are Top of Mind as Trials Begin - The New York Times
Nike unveils 2020 Tokyo Olympics uniforms - TheStreet
Nike set to become first major sponsor of Los Angeles 2028
NIKE TO SUPPLY OLYMPIC COMMITTEE (IOC) AT RIO 2016
Which Brand is Going for Gold?
The real Olympics competition: Nike and Adidas claim China's heroes | Olympics 2008 | The Guardian
Case study: Branding strategies at London Olympics - BusinessToday - Issue Date: Sep 29, 2013
Non-sponsor Nike is brand most associated with Olympics
How Nike Brilliantly Ruined Olympic Marketing Forever
Nike Contracts Forcing Track Athletes to Get Creative With Race Quotas – Sportico.com
LA28-USOC joint venture snags Nike as first partner
Ambushing the Olympics in Swoosh: Lessons from Nike's 2012 campaign
Nike Brand Profile & Strategy - Sportcal
