Herzogenaurach, a German town divided by Adidas-Puma brotherly rivalry - Hindustan Times
Puma, Adidas share Nike's struggles in Europe, China - Portland Business Journal
Where Puma and Adidas Were Like Hatfields and McCoys - WSJ
How Puma and Adidas' Rivalry Divided Their Founding Town for 70 Years
How Puma and Adidas' Rivalry Divided Their Founding Town for 70 Years
Herzogenaurach: More Than Adidas and Puma – DW – 03/04/2006
Herzogenaurach, a German town divided by Adidas-Puma brotherly rivalry - Hindustan Times
29 March 2018, Germany, Herzogenaurach: The headquarters of sporting goods manufacturer Puma. A bridge crossing a street connects two office complexes. Photo: Daniel Karmann/dpa Stock Photo - Alamy