How does Under Armour differentiate itself from Nike via digital marketing? - ClickZ
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Under Armour debuts 'We Will' marketing campaign - Baltimore Business Journal
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Learning Lessons From The Nike vs. Under Armour Brand War - Business 2 Community
Under Armour connects with runners using premium partner and influencer content
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Nike Vs. Adidas Vs. Under Armour | Seeking Alpha
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Under Armour leads Olympic marketing shake-up after 'rule 40' changes
Under Armour launches first marketing campaign under new CEO Patrik Frisk - Baltimore Business Journal
The Under Armour Marketing Strategy - BrandonGaille.com
